AI and Voice Search: The Next Frontier in Advertising
As technology continues to advance at a rapid pace, it is becoming increasingly clear that artificial intelligence (AI) and voice search are the next frontiers in advertising. These emerging technologies have the potential to revolutionize the way businesses reach and engage with consumers, and marketers need to start paying attention now in order to stay ahead of the curve.
Voice search, in particular, has been gaining traction in recent years thanks to the widespread use of virtual assistants like Apple’s Siri, Amazon’s Alexa, and Google Assistant. According to a recent study by Comscore, it is estimated that by 2020, 50% of all searches will be done through voice commands. This shift towards voice search has major implications for advertising, as it presents a new and unique way for businesses to connect with potential customers.
But why is voice search becoming so popular? The answer lies in its convenience and efficiency. With voice search, users can simply speak their query instead of typing it out, making the process much faster and more hands-free. This is especially appealing to consumers who are on-the-go or have their hands full, such as while driving or cooking. Additionally, voice search is becoming more accurate and natural-sounding thanks to advancements in AI technology, making it a more viable option for everyday use.
So how does AI play a role in voice search? AI algorithms are what power virtual assistants and allow them to understand and respond to voice commands. These algorithms are constantly learning and improving, making them more efficient and accurate over time. This means that as more people use voice search, the technology will continue to evolve and become even more advanced.
This presents a huge opportunity for businesses looking to advertise through voice search. With AI technology, advertisers can target their ads to specific demographics and interests, making them more relevant and effective. For example, if a user asks their virtual assistant for a nearby pizza place, an ad for a local pizza restaurant can be delivered in response. This type of targeted advertising has the potential to greatly increase conversion rates and ROI for businesses.
But it’s not just about targeting ads to potential customers; AI and voice search also offer the opportunity for businesses to engage with their audience in a more conversational and personalized manner. Virtual assistants are designed to simulate human conversation, meaning that businesses can create a more personalized and human-like interaction with their customers. This can help build brand loyalty and trust, as well as provide valuable insights into consumer behavior and preferences.
AI and Voice Search: The Next Frontier in Advertising
In addition to targeted advertising and personalized interactions, AI and voice search also have the potential to streamline the purchasing process for consumers. With voice-enabled purchases, customers can simply speak their order and have it delivered to their doorstep, eliminating the need for any physical interaction or clicking through multiple steps on a website. This convenience factor can greatly influence purchasing decisions and lead to increased sales for businesses.
So how can businesses prepare for this shift towards AI and voice search in advertising? The first step is to optimize their content for voice search. This means creating conversational and natural-sounding content that aligns with how people speak. It also involves incorporating relevant keywords and phrases, as well as ensuring that the content is easily accessible and understandable by virtual assistants.
Another important factor is to keep up with the advancements in AI technology. As the algorithms continue to evolve, businesses need to stay updated on the latest trends and developments in order to effectively utilize them in their advertising strategies. This may involve partnering with AI companies or investing in AI tools and software.
One company that is already making strides in this area is Coca-Cola. In 2017, they partnered with Google to create an AI-powered vending machine that allowed customers to order a drink through voice commands. This innovative approach not only provided a convenient and interactive experience for consumers, but also allowed Coca-Cola to gather valuable data on consumer behavior and preferences.
Current Event: In September 2019, Google announced that they will be rolling out a new feature called “Bumper Machine” which uses AI to automatically create six-second bumper ads from longer videos. This technology aims to help businesses save time and resources in creating ad content and reaching audiences through shorter, more attention-grabbing ads. (Source: https://www.theverge.com/2019/9/5/20851623/google-youtube-bumper-machine-ai-ads-video-creator-summit)
In conclusion, AI and voice search are the next frontiers in advertising, offering businesses a new and unique way to reach and engage with their audience. With the convenience, personalization, and efficiency that these technologies bring, it is crucial for businesses to start incorporating them into their advertising strategies in order to stay competitive in the ever-changing digital landscape.
Summary: AI and voice search are emerging technologies that have the potential to revolutionize the way businesses advertise. With the convenience and efficiency of voice search and the advancements in AI technology, businesses can target ads to specific demographics, engage with customers in a more personalized manner, and streamline the purchasing process. It is important for businesses to optimize their content for voice search and stay updated on the latest AI advancements in order to effectively utilize these technologies in their advertising strategies.